I don’t know if you know this, but I am a social media marketer. I’ve been doing the job for almost 1.5 years for different brands. Read how I got here. With this blog post, I wanted to give you a little insight into my week’s calendar: how my days look workwise and how many hours I work.

If some of you are considering this career or want to know more about it, especially working with different clients not in-house, then keep on reading.

Drinking coffee and working over wifi

My week as a social media marketer

At the moment I work with 5 different clients and in this blog post I’m going to refer to these as brand A to brand E, so you get some kind of an idea.

And also, I track my working hours and tasks with Toggl. It’s a great free tool to see where your time actually goes and later bill clients, but I mostly track the time just out of interest.

So let’s take a look at my work week.

Working from my phone

Monday as a social media marketer

  • Planning my week’s calendar
  • Weekly meeting with brand A
  • Marketing emails and DMs for brand A
  • Instagram content planning for brand D
  • 7 Instagram posts for brand D
  • 4 Facebook posts for brand B
  • Collaboration discussions with influencers for brand B
  • Last month’s social media statistics and analytics for brand B
  • Marketing meeting with brand A
  • Collaboration discussions with influencers for brand C
  • Instagram story for brand A
  • A weekly check-up with brand D

Hours worked: 7h 35min

Tuesday as a social media marketer

  • Copywriting text for brand A
  • Last month’s social media statistics and analytics for brand A
  • New Instagram bio for brand D
  • Collaboration discussions with influencers for brand B
  • Marketing emails and DMs for brand A
  • Marketing emails and DMs for brand B
  • Instagram post and story for brand A
  • Facebook post for brand A
  • Instagram story for brand B

Hours worked: 6h 20min

Wednesday as a social media marketer

  • 4 Instagram posts for brand B
  • 2 Facebook posts for brand A
  • Marketing emails and DMs for brand A
  • Copywriting slogans for a brand collaboration for brand A
  • Analysing abandoned cart emails for brand A
  • Preparing for a potential client call
  • A potential client call
  • Marketing meeting with brand A
  • Week’s Facebook content plan for brand F
  • Collaboration discussions with influencers for brand B
  • Instagram post for brand A
  • Facebook post for brand A

Hours worked: 6h 02min

Thursday as a social media marketer

  • New product discussions with brand A
  • Marketing emails and DMs for brand A
  • Collaboration discussions with influencers for brand B
  • Managing an upcoming collaboration with another brand for brand A
  • Marketing emails and DMs for brand B
  • Collaboration discussions with influencers for brand A

Hours worked: 3h 55min

Friday as a social media marketer

  • 5 Facebook posts for brand F
  • 3 Instagram posts for brand D
  • Marketing emails and DMs for brand A
  • Follow up email with the potential client
  • Preparing for a mastermind call
  • Mastermind call with fellow girlboss Jenny
  • Marketing strategy brainstorming for brand A
  • Pinterest content creation for brand A
  • Instagram story for brand A
  • Instagram story for brand B
  • E-commerce meeting with brand A

Hours worked: 8h 45min

Saturday as a social media marketer

  • Marketing meeting / new product discussion with brand A
  • Marketing emails and DMs for brand B
  • Instagram story for brand A
  • Facebook ads for brand A
  • Accounting for my own business

Hours worked: 1h 51min

Sunday as a social media marketer

  • Instagram story for brand B
  • Facebook post for brand A
  • Instagram story for brand A

Hours worked: 0h 33min

Hours worked in a week: 35h

Coffee and palm trees

So this is how my last week looked like. I know it might have been a little confusing with me not sharing the brand names and exact tasks, but I think it still gave you an overview of how much (or sometimes little) fits into my workweek.

All my weeks are different, and this week included lots of content creation, collaboration discussions (#holidayseason) and emails.

I love that this job is so versatile and my days are never the same. Also as I work with companies from totally different categories (from food to design to healthcare), it never gets boring.

Why do I work from Mon-Fri?

As you see I’m pretty much into the Mon-Fri schedule, although I could also schedule my week differently. There are 2 reasons for me sticking to regular workdays at the moment.

Firstly, my boyfriend Markus works in this rhythm, so it’s easy for me to do the same (and then we can spend the non-working days together). Secondly, it’s just really easy to work the same days as everyone else, as you get answers to your emails and can schedule meetings easily. But I’m not saying I’ll stick to that forever – I’m still figuring out what works for me best.

That’s it

Anyway, thanks for making it to the end and I hope you found this blog post interesting and valuable. Let me know if you have any questions about being a social media marketer and about this lifestyle.

Sending good vibes your way,
Hannaliis

3 thoughts on “My weekly schedule as a social media marketer”

  1. Hi Hanna

    I’m so glad I found your Instagram page. It was literally random and I had no intention of thinking about work this particular moment yet I believe this was a sign that I should inquire more about what you do professionally.

    I was actually looking at #ubud hashtags because I’m going for a holiday with my boyfriend next week and I wanted to know more and what to expect of Ubud. And came across your page.

    I’m a single mom of a 3 year old daughter. My professional background is a medical device product specialist and had previously worked with top international medical device and healthcare companies; Medtronic and Johnson & Johnson to name a few.

    Life took an unexpected turn when I was stripped of off all everything I had built in the early years of my career, including life savings, jobs and material possessions. I’m still currently fighting a nasty battle for my child’s financial support alimony. That aside, my judgement (or lack thereof) of poor personal life choices in the past had cost me my career, freedom and financial stability whilst trying to maintain life as the sole parent to my daughter. So being a social media marketer has definitely been on my mind for a long time seeing as
    1. It’s a #1 career that I’ve been wanting to pursue
    2. Passion for digital marketing to increase brand awareness (not limited to fashion) including current global crises and mental health
    3. Putting one’s opinions out there to make a difference in the world as insignificant as it may be
    4. Time flexibility as I could make a living whilst focusing on my daughter’s wellbeing at the same time.
    5. I have an incredibly great eye for curating digital photos, impeccable sense of style and a fresh mind that looks at and solve things in unorthodox ways; which I like to think one of my quirks I adore.

    I’m very well aware I need to do a hell lot more research for this particular job because the opportunity is vast for a niche market. It didn’t occur to me it would something I could potentially kick off since I don’t know anyone who’s in this line of work, or that it would be possible. But landing on your page, brightens up the horizon and I hope you could help me get a head start on it.

    Thank you for reading my lengthy comment. I hope with my little story make me a worthy contender for you to consider replying and offering me your insights on this particular career path. Look forward to hearing from you.

    Sincerely,
    Az

    1. Hi Az!

      Thank you for sharing your story in such an honest and raw way! It’s sad to hear, that not all of it has been positive, but I have faith that you can turn everything around and start working as a smm. The first step is knowing what you want and I feel like you have that figured out.

      I’ll try to get another blog post live during the next week explaining how I got my first clients (and the ones after that). Hopefully this gives you some insight as well.

      All in all, I think social media is a great job! I’m really happy working for myself and in a location independent way. In the upcoming months I try to share as much helpful info here on the blog as possible – where I get my inspiration, the educational content I follow, what makes a good social media marketer etc. So definitely stay tuned for that!

      And let me know if there’s anything else you’d like to know! You can also DM me or write an email.

      Sending good vibes your way! And thanks for being here.

      Hannaliis

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